3D Plemya, 3D technology platform, has launched its franchising project. Archventil was asked to design pop-up stores which should become a spatial quintessence of the identity of this brand.
About the Project
The project of pop-up stores for 3D Plemya is a project of interior and graphic design. Ones created brand identity has been converted into 3D: space acquired, in the best traditions of the 3D Tribe, a «chopped» shape. The «island» store has a hexagonal plan and irregular fronts. A wooden frame graphically delineates the space. Massive white base volume contrasts with the light glass panels. The illustrations of branded characters occupy the lower part of the pop-up store. Letterings in dark blue branded sans font talk about products and services of the 3D Plemya, like a menu. Small flag with the logo crowns the construction.
The hexagon faces visitors flows from every side. It offers 3D printers display, 3D scanning area, small 3D-printed products display and checkout.
Archventil analyzed and identified the range of 3D products according to the strategy and core idea of the 3D Plemya brand. A particular frame has been designed for 3D-printed models, taking into account the needs of each individual product.
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- Creative director: Elena Tomlenova
- Client: 3D Племя [3D Plemya]
- Brand location: Moscow, Russia
- Category: Brand Identity / Interior /Retail / Pop-up store
- Year: 2014
Transform a Pumpkin into a CarriageWe are Archventil, a multicultural & multidisciplinary team. This allows us to work on each axis of branding. Analysis and strategy, conceptualization, graphic (visual identity) and verbal (copywriting) communication, product and interior design are all interconnected parts of the design process called to create powerful realities which lead to outstanding user experience. Want to talk about this? Email firstname.lastname@example.org