Brand identity for Doubledoor, lounge & bar, joyful place «woven» from a colored fruity smoke, by Archventil.
About the Project
Doubledoor is a private club, where one will always find someone special to talk to and to enjoy together an authentic traditional hookah. Doubledoor is a joyful meeting place, «woven» from a colored fruity smoke. The place where joy and happiness surround you. There is something magical in it. High quality and incredibly nice atmosphere make this place unique.
The brand identity for Doubledoor is a mix of light transparent colors and strong dark type. The logo is a mix of logotype and abstract mark which is formed by different shades of rose. The brandmark shape becomes a branded shape used for pictures presentation and web publications. The color set studied for various purposes encounters two contrasting colors – rose and green, warm and cold. The branded shape brings to a special pattern and icon set style.
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Do Archventil!#archventil #doubledoor #brandidentity #visualidentity #bar #lounge #looknfeel #logo #brandmark #tagline #brandmanual #colorpalette #type #pattern #shape #icon #black #rose #green
- Creative director: Elena Tomlenova
- Client: Doubledoor Lounge & Bar
- Brand location: Moscow
- Category: Brand Identity / Communication
- Year: 2014
Transform a Pumpkin into a CarriageWe are Archventil, a multicultural & multidisciplinary team. This allows us to work on each axis of branding. Analysis and strategy, conceptualization, graphic (visual identity) and verbal (copywriting) communication, product and interior design are all interconnected parts of the design process called to create powerful realities which lead to outstanding user experience. Want to talk about this? Email firstname.lastname@example.org